![]() On the other hand, many data privacy advocates view third-party cookies as an infringement of personal privacy, especially third-party marketing cookies that track websites and products you visit. ![]() ![]() If you’re a marketer, then third-party cookies are essential for targeting ads to potential buyers. Third party cookies are set by a third-party outside of the website you visit, and they track a consumer’s movements on different websites in order to build consumer profiles or provide targeted advertising. First-party cookies are set and accessed by only the websites you visit, which help the website remember you so that you have a good user experience each time you visit. There are two forms of cookies: first-party cookies and third-party cookies. A cookie is a small text file that lets a website remember you. While you may not know exactly how cookies work, you likely know that cookies track user information. Every website is required to ask for consent to drop first- and third-party cookies on your browser, though not all do.
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